Pick Your Metaphors Carefully![](http://2.bp.blogspot.com/-ISU1y6J4ZvU/URKuMRh1MuI/AAAAAAAAAMI/waQizuQaM6g/s400/Florida.jpg)
Enterprise Florida Inc., a public-private partnership apparently released a new "business brand" last week to promote commerce in Florida. And not everyone is happy about the message it sends, especially some women.
Everything is a metaphor -- especially when it comes to imagery in a logo. Hard to believe no one flagged a men's tie as potentially being off putting to about half the population.
Copyright 2013, Bremmer & Goris Communications, Inc.
![](http://2.bp.blogspot.com/-ISU1y6J4ZvU/URKuMRh1MuI/AAAAAAAAAMI/waQizuQaM6g/s400/Florida.jpg)
Everything is a metaphor -- especially when it comes to imagery in a logo. Hard to believe no one flagged a men's tie as potentially being off putting to about half the population.
Copyright 2013, Bremmer & Goris Communications, Inc.