Tuesday, February 4, 2014

Pass the Content Please

The new term for what we used to call knowledge is "content." I wince a little when I see it because I've always associated "content" with something you fill things with—like food ingredients, or a product packing list. 

The way the word is used relating to social media and marketing strategy, "content" is a concept that was invented for Twitter, blogs and the like. Referring to information as content makes it sound less like insight and more like a commodity. Maybe that's because a lot of it is. Like junk food. 

 And that... is my content for the day.