Wednesday, February 6, 2013

Pick Your Metaphors Carefully

Enterprise Florida Inc., a public-private partnership apparently released a new "business brand" last week to promote commerce in Florida. And not everyone is happy about the message it sends, especially some women.

Everything is a metaphor -- especially when it comes to imagery in a logo. Hard to believe no one flagged a men's tie as potentially being off putting to about half the population.

Copyright 2013, Bremmer & Goris Communications, Inc.

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