wet*ink — Observations about how we communicate, in print, on the web and on the street. And why design matters.
Saturday, February 22, 2014
Tuesday, February 4, 2014
Pass the Content Please
The new term for what we used to call knowledge is "content." I wince a little when I see it because I've always associated "content" with something you fill things with—like food ingredients, or a product packing list.
The way the word is used relating to social media and marketing strategy, "content" is a concept that was invented for Twitter, blogs and the like. Referring to information as content makes it sound less like insight and more like a commodity. Maybe that's because a lot of it is. Like junk food.
And that... is my content for the day.
The way the word is used relating to social media and marketing strategy, "content" is a concept that was invented for Twitter, blogs and the like. Referring to information as content makes it sound less like insight and more like a commodity. Maybe that's because a lot of it is. Like junk food.
And that... is my content for the day.
Subscribe to:
Posts (Atom)