The new term for what we used to call knowledge is "content." I wince a little when I see it because I've always associated "content" with something you fill things with—like food ingredients, or a product packing list.
The way the word is used relating to social media and marketing strategy, "content" is a concept that was invented for Twitter, blogs and the like. Referring to information as content makes it sound less like insight and more like a commodity. Maybe that's because a lot of it is. Like junk food.
And that... is my content for the day.
The way the word is used relating to social media and marketing strategy, "content" is a concept that was invented for Twitter, blogs and the like. Referring to information as content makes it sound less like insight and more like a commodity. Maybe that's because a lot of it is. Like junk food.
And that... is my content for the day.
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