If You’re Not Doing This, You’re Not Seeing the Big Picture

One of the best ways to ensure that a brand identity is on track is to look at it often. And by look at it, I mean look at ALL of it. I like to keep a bulletin board or a wall of all the work we do for each client. If I had the space I’d use a real wall with real push pins tacking prints of everything in place. But a virtual wall works almost as well.

When you see everything like this in one place, something happens. You see consistencies. You see what strings everything together — colors, layouts, and messages that work, and more importantly, you notice inconsistencies.

Try making your own brand wall. The next time you’re ready to launch a new campaign, send an email blast, or publish a series of tweets, put it on the wall. How does it look? Will people recognize and connect it with everything else they’ve seen from you, in look, feel, tone, and message? Try it and see.