wet*ink — Observations about how we communicate, in print, on the web and on the street. And why design matters.
Monday, June 7, 2010
An Easy Target
Greenpeace (among others) is holding a contest to rebrand BP with a new logo. The entries, predictably include a lot of black spatters, drips and sculls on the existing logo. It's an easy target. Sparkly, green and squeaky clean. It's going to be hard to look at the BP logo the same way again for a long time.Copyright 2010, Bremmer & Goris Communications, Inc.
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