Tuesday, October 29, 2013

Take the Creep Out of Your Brand

It all started well when you bought new dishes and silverware that reflect your taste and who you are today. But then, over time, things started happening. You found couple random coffee mugs in the dishwasher. And Some glasses imprinted with a conference theme appeared along with some soup spoons from who-knows-where. 

Brand creep is a lot like the mismatched dishes that creep into your cupboards. Sometimes you have to purge them. And polish up what you started with.

Copyright 2013, Bremmer & Goris Communications, Inc.

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