Wednesday, November 27, 2013

Thinking Inside the Box is Harder

"We think outside the box" has become so cliche, that anyone who says it, doesn't. Imagine for a minute about what it means to think inside the box. 

If "the box" means constraints and business considerations like budgets, deadlines and brand identity, isn't it actually more of a challenge to be effective while thinking inside the box?

Copyright 2013, Bremmer & Goris Communications, Inc.

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